If you’re a contractor, you’ve probably seen it happen. A job goes to someone else and you know your work is better, your pricing is fair, and your experience is solid. But when a customer looks you up online, the other guy just looks more established.
That’s usually the difference.
At Ironwood Digital, the focus is simple. Build contractor websites that make you look credible right away, then turn that into something that brings in work consistently over time. Trust us, it’s easier than doing it yourself.
Here’s how the subscription plans are structured and who they’re actually for.
Starter - $149/month
This is for contractors who either don’t have a website or have one that isn’t doing them any favours.
At this stage, the issue isn’t complicated. You’re likely losing jobs because people check you out online and don’t feel confident moving forward. The goal here is to fix that.
What’s included:
- A clean, professional website built properly
- Mobile-friendly design
- Clear call and quote buttons
- Hosting and ongoing maintenance
- SEO upkeep
- New content added monthly
This plan is not positioned as a lead generation engine. It’s the foundation. It makes sure that when someone searches your name or clicks your link, you look like a business they can trust.
Growth - $299/month
This is where most contractors land.
It’s for guys who have a website but aren’t getting anything from it, or for those who rely on referrals and want something more consistent coming in alongside that.
At this level, the website starts to become an asset instead of just an online placeholder.
Everything in Starter is included, plus:
- A layout designed to turn visitors into calls and quote requests
- A Google review funnel to consistently bring in new reviews
- Google Business Profile optimization
- Call and form tracking so you can see what’s coming in
- A simple lead dashboard
- Weekly SEO work
- More content added each month
The main idea with this plan is that it builds over time. Each month adds more content, more visibility, and more trust signals. The longer it runs, the more effective it becomes.
If you’re curious how the review side works in more detail, check out a full explanation of our Google review funnel.
Pro - $499/month
This is for established contractors who are already busy and want to grow without taking on more headaches.
Usually this looks like someone running a small crew, booking steady work, and wanting to expand into new services or areas without having to manage a website or marketing themselves.
Everything in Growth is included, plus:
- Up to four new service or location pages each month
- Up to four blog posts per month
- Ongoing expansion into new areas and services
- More advanced tracking
- A 24-hour response guarantee on support
That response guarantee matters more than it sounds. A lot of contractors have dealt with developers or agencies who disappear once things are set up. When something breaks or needs updating, it drags on for days or weeks.
That doesn’t happen here. If you reach out, you hear back within 24 hours.
At this level, the idea is straightforward. You stay focused on running jobs and managing your crew, and everything online is handled for you.
Why This Approach Works
A lot of marketing services for contractors either come with a big upfront cost or feel vague about what's actually being done month to month.
Breaking it down, you get:
- No large upfront cost to get started
- Ongoing improvements instead of a one-time build
- Clear work being done every month
- A site that gets stronger over time instead of sitting still
Your website should be working as hard as you do. That's exactly what this is built for.
What Makes Sense From Here
Most contractors reading this fall into one of a few categories. Either there’s no website at all, there is one but it’s not doing anything, or there’s steady work already and the goal is to make things more consistent and scalable.
If that sounds familiar, the next step is just to take a look and see if it lines up with where you’re at.
You can review the plans here. Or check out some examples first.
From there, it’s just a matter of deciding if it makes sense for your business right now.
